Marketing Manager with business-to-business and business-to-consumer online campaign experience  Oakdale United States of America Status: Offline
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Savvy marketing professional with B2B and B2C online campaign experience. Excellent leadership, project management and writing skills. Thrive in a fast-paced atmosphere with knack for juggling multiple priorities.


U.S. Bank - Minneapolis, MN 2010 - 2021

Provides banking, investment, mortgage, trust, and payment services products to individuals, businesses, government entities and other financial institutions.

Online Marketing Manager, Vice President, Wealth Management

Started as Online Marketing Manager in 2010 responsible for planning, building and maintaining public websites and digital campaigns for the U.S. Bank Wealth Management group. Promoted to Assistant Vice President in 2017 and to Vice President in 2019.

* Website planning, implementation and maintenance for Private Wealth Management, Ascent Capital Management, and Wealth Management websites on usbank.com.

* Led the rollout of 800 online advisor usbank.com web pages to drive revenue.

* Led optimization testing of websites.

* Led online advertising campaigns to drive customer/prospect engagement and drive revenue. Run Digital Test & Optimization banners in customer Online Banking dashboards, on the home page of usbank.com, in the U.S. Bank Mobile App, and on ATM screens.

* Led Digital Test & Optimization campaigns in customer Online Banking dashboards, on the home page of usbank.com, in the Mobile App, on ATM screens and in branches.

* Partnered with Social Media (Hearsay Social) and Email Marketing (Salesforce Marketing Cloud) to amplify content across channels.

* Led the creation of a Wealth Management presence on the corporate website.

* Provided Adobe Analytics reporting for client acquisition campaigns and websites, and identify optimization opportunities to better engage customers and prospects.

* Worked with people across a highly matrixed organization (technical resources, developers, User Experience, Risk, Compliance, Business Lines) to influence and drive projects to completion.

* Worked on with paid search campaigns, webinars, audio, video, blogs, basic html coding, landing pages and microsites, intranet sites, vendor management and user acceptance testing.

* Partnered with Social Media (Hearsay Social) and Email Marketing (Salesforce Marketing Cloud) to amplify content across channels.

* Experience with Microsoft Office, TeamSite, Adobe Experience Manager and Adobe Experience Cloud.

GE MONEY - St. Paul, MN 2006 - 2009

A subsidiary of General Electric that provides consumer financing.

Marketing Manager, Marketing Communications

* Marketing leader for creation of secure website for Powersports business clients to conduct online transactions, facilitating more than $100 million in sales since launch in 2006.

* Managed online and print advertising.

* Brand expert, responsible for ensuring consistent branding across all campaigns.

* Hired, supervised and reviewed rotation employees.

* Wrote content and contributed to site strategy for relaunch of company's B2B website.

* Developed content, influenced user experience and navigation strategy for GE Money's B2C website. Site received more than three million hits annually.

* Marketing leader on team to enhance secure client website for conducting online transactions.

* Contributed to creation of company email campaign policy to comply with the FCC's CAN-SPAM rules.

* Managed print campaigns, trade shows, customer surveys and video production.


A large property-liability insurance underwriter.

Team Leader, Marketing Communications (2000 - 2001)

* Supervised team of specialists, providing coaching, leadership and project prioritization.

* Conducted employee reviews.

Senior Marketing Communications Specialist (1998 - 2000)

* Managed public relations and special event coordination to support new product implementation.

* Developed award-winning internet site to grow the Technology insurance business.

* Managed marketing projects targeting businesses, consumers and employees in the sectors of healthcare, manufacturing, e-commerce, construction, oil & gas, trucking and hospitality.

* Designed and published web pages using FrontPage software.

* Managed content for intranet websites, wrote and edited copy.

* Worked with senior managers to create promotional and sales material to strengthen customer relationships, increase profitability and enhance delivery.

* Managed client/vendor relationships and budgets.

HOLBROOK & ASSOCIATES - St. Paul, MN 1996 - 1998

A business-to-business marketing communications agency, serving the 3M Specialty Chemicals division.

Writer and Account Executive

* Planned, wrote copy and developed websites.

* Wrote, edited and oversaw design of printed collateral.

* Managed media relations, client contact and strategic development of integrated marketing plans.

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  • Salary:
  • Date: November 5 2021
  • Location: Oakdale, US

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