Jennifer
Vice President, Brand and Business Strategy  RIVER FALLS Wisconsin Status: Offline
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Summary

Led strategic brand positioning, messaging, and marketing execution for privately held national consulting firm and its clients.

Experience

  • Crafted and executed effective marketing communications strategies to support a new center-led marketing function for Magid, a successful 65+ year-old research-based consultancy while delivering effective brand communications for the company's legacy global media & entertainment practice, and business strategy work for its nascent consumer and commercial brands practice
    • Directed and delivered the development and execution of content, social, search, event, and PR strategies &ndash work that led to a 13% YOY organic traffic improvement, over 20,000 unique blog pageviews and more than 600 press hits in 2019 with coverage in Forbes, Fast Company, Variety, Washington Post, USA Today, etc.
    • Consistently played a key role in the development of go-to-market insights on several significant studies, including proprietary studies as well as those with major brands
  • Worked hand-in-hand with CMO to continually evolve the vision for new center-led marketing function
  • Collaborated across verticals and functional areas to identify, create, and execute strategic storytelling opportunities for Magid and its clients, directing and executing the creation of plans, research reports, PR pitches, etc., providing guidance and mentorship to a team of two
  • Spearheaded deployment and played a key leadership role in the use of Salesforce and Pardot (Salesforce's Marketing Automation platform) improving the organization's sales discipline, digital marketing capabilities including lead generation, scoring and nurturing, and campaign attribution

Details

  • Salary:
  • Date: February 27 2023
  • Location: RIVER FALLS, WI

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