Travis
Senior E-commerce Analyst, Marketing  Inver Grove Heights Minnesota Status: Offline
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Summary

Daily E-commerce Summary providing KPIs from previous days performance, based on Operational, Strategic, Promotional and Organic site engagement. Created Reporting Suite in Adobe Analytics for Self-Service routine reporting and Ad-Hoc high-level analysis.

Experience

  • Daily E-commerce Summary providing KPIs from previous days performance, based on Operational, Strategic, Promotional and Organic site engagement
  • Created Reporting Suite in Adobe Analytics for Self-Service routine reporting and Ad-Hoc high-level analysis
  • Utilized Adobe Analytics for performance snapshots of daily hourly trend to allow for decision makers to be able to make on the fly changes, if necessary
  • Site Performance Analytics from Key Pages that have different levels of customer engagement
  • Tracked Site Event Performance and provide analysis and recommendations on successes and opportunities
  • Provided analytical data for Marketing/Last Touch Channel site engagement and performance including metrics such as Revenue per Visit, Conversion, Average Unit Price, Average Order Value, Visits to Purchase
  • Analyzed customer journey from entry point to completed transaction, using different criteria that may influence a customer's path
  • Provided data and make recommendation for promotional and holiday related events on success/opportunities using Excel and PowerPoint
  • Analyzed Conversion Funnels based on category, product, promo and customer type
  • Use of data mining to help aide in forecasting and predictive trends for specific online event and/or promotions
  • Measured customer engagement and performance based on day of week, time of day and even time of year to find key trends that can be influenced to increase engagement, conversion and/or revenue
  • Reviewed and provided additional information and deep level analysis from customer comment survey data results

Details

  • Salary:
  • Date: November 5 2020
  • Location: Inver Grove Heights, MN

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