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UX Research and Analysis Personas and Journey Mapping Style Guides and Typography
User Interviews and Usability Testing Information Architecture Omni-Channel Marketing
User Flows, Wireframes, Prototypes UI and Visual Design Content Strategy
Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat
HTML, CSS Keynote, Google Docs, Jira, Confluence Lookback (user testing software)
Axure RP, Sketch and InVision, WordPress, Squarespace and other content management systems, MS Office
Soft skill STRENGTHS
Strategic Creative Problem Solver Passionate, Positive and Resilient Versatile and Highly Collaborative
Curious, Adept, Learner, Low Ego High Attention to Detail Excellent Communicator
Senior UX Designer (contrac t) &bull February &ndash June 2019 &bull Best Buy location, Richfield, MN
&bull Used Axure RP and Human-Centered Design thinking, methods, collaboration and research to design accessible solutions for complex health insurance decisions and interactions for HealthPartners&rsquo Insurance Agile Product Team.
Laurie Sugiarto Design
UX Designer, Art Director and Graphic Designer &bull 2007 &ndash Present &bull Minneapolis, MN
&bull Lead and manage creative process from concept to production, working directly with clients and vendors. Plan, research, align goals and craft solutions resulting in resulting in greater user experience, referrals and loyal, repeat clients.
&bull Apply Human-Centered Design thinking and methods. Collaborate with stakeholders and engineers to optimize user engagement, manage content, strengthen branding. Primary methods: stakeholder meetings, persona development, customer journey and empathy mapping, ethnographic interviews, competitive analysis, content strategy, user research low and high fidelity wireframes and usability testing.
&bull Sugar Beach Resort (iterative, ongoing) &ndash Collaborate with stakeholders to optimize user engagement, manage content, strengthen branding. Redesign of website to be responsive, eliminate pain points, improve hierarchy, content and utilize high quality photography to showcase the unique property. Methods used: stakeholder meetings, website audit and heuristic analysis, primary and secondary research, personas, customer journey and empathy mapping, user interviews, competitive analysis, content strategy, user research, wireframes mock-ups, prototypes and usability testing
&bull Inland Sea Kayakers &ndash (ongoing) Understand and identify pain points and disconnects among members. Improve website design, information architecture, user flow and on-boarding process. Methods used: exploratory, ethnographic, qualitative and quantitative research, AEIOU observations, contextual and competitive analysis, interviews, surveys, affinity diagramming, heuristic evaluation, personas, mind, empathy and journey mapping.
UX Design Certification Course: Prime Digital Academy &bull Student &bull March 2018 &ndash July 2018 &bull Minneapolis, MN
&bull Certification of UX Design and Methodology through an intensive, immersive, project-based program focused on discovery, empathy, problem-solving, collaboration and iteration through human-centered design thinking.
&bull Group Project: Care Chronicle Migraine Application for HealthPartners &ndash Goals: Create a customizable, mobile migraine tracking application which time stamps a migraine, houses care plan and records data resulting in better communication and co-creation care between patients and providers. Created research protocols, workflows, screen flow, content, low and high fidelity wireframes and prototypes. Methods used: surveys, diary studies, kano analysis for feature testing, card sort, interviews, research synthesis, personas, mind, empathy, journey mapping, collaborative whiteboarding, content strategy and usability testing.
The Saint Paul Hotel
Marketing Manager (MarCom, UX, CX, Graphic and Visual Design) &bull 2011 &ndash 2017 &bull Saint Paul, MN
&bull Managed omni-channel marketing, brand strategy, creative, social media and web content for multiple brands. Grew position to UX Designer, CX, UX Researcher, Content Strategist, Copywriter, Visual Designer and Photographer.
&bull Researched and identified the needs of guests and users. Collaborated with employees and stakeholders to improved user experience and showcase the hotel through digital and print media, resulting in increased occupancy and event revenue. Used competitive analysis, ethnographic observations, interviews, persona development, prototypes and testing.
&bull Used research, surveys, feedback, SEO analytics and value proposition goals to create engaging content for brand websites, e-newsletters and social media. Increased hotel&rsquos website traffic and conversion rates. Collaborated to create products and content which helped propel sales, resulting in record annual revenue.
&bull Researched market and users, developed scope and strategy, designed identity, web pages, digital and print advertising, and marketing for new brand: L&rsquoetoile (wedding preparation space). resulting in its popularity and high revenue success.
Global Project Specialist and Production Artist (contract position) &bull 2010 &bull Minneapolis, MN
&bull Managed production projects for Target&rsquos in-store marketing division. Liaison between Target&rsquos team in India and Minneapolis. Interacted with and observed India team to identify ways to enhance communication and results.
The ADS Group and Precision Powerhouse (The ADS Group acquired Precision Powerhouse in 2006.)
Art Director and Graphic Designer &bull 2000 &ndash 2007 &bull Minneapolis and Plymouth, MN
&bull Met and collaborated with a diverse variety of clients and vendors planning, researching and crafting each design to align with client /brand, technology and user, resulting in referrals and loyal, multi-year, repeat clients.
&bull Collaborated with product owners, designers and developers. Researched and created websites and assets.
&bull Designed print and digital advertising, direct mail and packaging for over 300 CD and DVD titles from concept to print.
&bull Interviewed, managed, trained, mentored and provided art direction and leadership to coworkers and contractors.
International Work Experience
Teacher, Editor, Translator and Graphic Designer &bull Yogyakarta, Indonesia &bull Taipei, Taiwan
Indonesia: Taught English and edited documents for schools and international companies.
Taiwan: Created Business English curriculums and taught English at Fortune 500 companies and schools.
Prime Digital Academy &bull UX Design Certificate, 2018 &bull Minneapolis, MN
North Park University &bull B.A. in Art, Graduated Cum Laude, additional studies in Photography, Swedish &bull Chicago, IL
Minneapolis College of Art and Design &bull Graphic Design &bull Minneapolis, MN
Södra Vätterbygdens Folkhögskola (North Park semester abroad) &bull Swedish, Culture, Liberal Arts &bull Jönköping, Sweden
Additional Coursework and Studies
Minneapolis Community and Technical College &bull Web Design Professional Series, HTLM, CSS and Dreamweaver
Normandale Community College &bull Marketing and Entrepreneurship Series
Cultural Study Trips: Sweden, Russia, Greece, Israel, Indonesia
Languages studied: Indonesian (fluent), Javanese, Swedish, Mandarin, French, Spanish